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| The New Houston REALTOR® Magazine |
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As I’m sure you noticed last month, HAR revised and redesigned the Houston REALTOR® magazine that is distributed as one of the many benefits of membership. This is an important communications channel to make sure our members are aware of all of the latest happenings in the real estate market and in the Association.
Earlier this year, we surveyed the HAR members and asked if you wanted the magazine to be smaller. Eighty-eight percent of you said yes. If this isn’t an example of your Association listening to you, I don’t know what is.
I wanted to highlight just a few of the positive aspects of the new magazine.
The most significant is of course the size. It is now a more convenient size that can be stacked with other magazines, can be more easily carried in a briefcase or purse and has a more professional publication look and feel. The reduced size also means reduced expenses in producing the magazine. Did you know that this publication is paid 100% by advertiser revenues? Not a penny of membership dues money goes into the mailing, handling and printing. In fact, the magazine actually makes money, which contributes back to the Association. Other associations across the country have ceased publishing a print edition of their magazines, but they weren’t actually contributing to the overall budget. As I have said in the past, the day the magazine stops making a profit will be the day I consider we stop printing it.
In the meantime, we have a great new magazine. Another great new thing about it is that the paperstock on which the magazine is printed is recycled paper. This helps with environmental concerns that some people expressed in the member survey.
I wanted to share a few of the comments I have heard about the magazine so far:
“This is the best thing HAR has ever done.”
” I like the new format much better. Easier to handle and seems more like a high end periodical.”
“I was so HAPPY to see that my new issue of HOUSTON REALTOR® magazine was a new size! I LOVE it! It is so nice to see a new smaller size of a great publication! Way to go HAR!”
“I like the new magazine size format. It now fits in my brief case without folding it in half.”
“***** Five stars + 995 = 1,000 stars. We have a big winner with the new smaller HOUSTON REALTOR.”
“Thank you, Thank you....!!! Finally we have the best monthly real estate magazine in a size easy to read and to store. Keep up the good work!!!!”
The entire HAR staff is constantly trying to respond to (or hopefully anticipate) the needs of our members. The new magazine is just another example of how HAR wants the feedback to help direct our daily activities. If you have any additional comments or suggestions for the magazine, please feel free to e-mail me at matt@har.com.
Thanks for being a member…and reader.
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