Houston Association of REALTORS®
 
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  REACHING MORE THAN 25,000 REAL ESTATE PROFESSIONALS    NOVEMBER 2009 VOL. 33 / ISSUE 11   

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 Guest Columns
Adaptive Brand Marketing Will Change the Whole Approach to Brokerage Marketing
All of us in the real estate industry have warily watched it approach. Quarter by quarter during the past few years, the exploding world of the Internet and social media has been aggressively impacting and eroding the doctrines and concepts of traditional business marketing, More

 
Value in Backyards as a Destination
Most of us have fond memories of family barbecues in the back yard or running through the sprinklers. Only the clairvoyant among us could have imagined the new ‘back yards’: the highly appointed outdoor spaces that are becoming increasingly popular in today’s new homes. More

 
Winning With Your Client
In today's challenging real estate market, the most critical issue facing our industry is change. Change? Who really likes change?  More

 










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